Twitter marketing stunt gone wrong
A Comic-Con contest hosted by Electronic Arts, the “Sin to Win” contest designed to promoteDante’s Inferno, encourages attendees to “Commit Acts of Lust” and take photos with the so-called “booth...
View ArticleWhat viral videos look like; what non-viral videos look like — by the stats
The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and...
View ArticleAdvertising Can Prevent Purchases
Source: http://www.marketingcharts.com/topics/behavioral-marketing/distateful-ads-hurt-brand-appeal-12414/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink More than one-third of...
View ArticleUse Amazon’s Price Check App and Get Up to $15 Off Your Purchases [Deals]
Source: http://lifehacker.com/5865572/use-amazons-price-check-app-and-get-up-to-15-off-your-purchases iPhone/Android: This Saturday, December 10 would be a good day to go shopping. Amazon’s offering 5%...
View ArticleBloggers Say Frequent Updates, Social Promotion Key Traffic Drivers
Source: http://www.marketingcharts.com/topics/behavioral-marketing/bloggers-say-frequent-updates-social-promotion-key-traffic-drivers-22452/ American and European bloggers are relatively in agreement...
View ArticleAn Enormous Chinese Price War Backfired For Everybody Involved
Source: http://www.businessinsider.com/an-enormous-chinese-price-war-backfired-for-everybody-involved-2012-9 Some of China’s largest retailers are facing an official investigation for deceptive sales...
View ArticleFacebook’s Latest Move Shows How Hard It Is To Get People To Check In (FB)
Source: http://www.businessinsider.com/facebook-social-wi-fi-check-ins-2012-11 Facebook might have found a way to get people to use a long-neglected feature: check-ins, where you announce to your...
View ArticlePapa John’s Faces $250 Million Lawsuit Over SMS Spam
Source: http://gizmodo.com/5960412/papa-johns-faces-250-million-lawsuit-over-sms-spam Papa John’s has clearly been a little over-eager with its digital promotion. Now, it’s facing a $250 million...
View ArticleThese Were The 20 Most Popular Ads On YouTube In 2012
Source: http://www.businessinsider.com/youtubes-20-most-popular-ads-of-2012-2012-12 There are the ads you have to watch — and the ads you actually want to watch. From Snoop Dogg/Lion rapping about Hot...
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